484 MGMT ON X
484 MGMT, a talent and social media agency based in Manhattan, NY, with an expansion in Los Angeles, is making a strategic move by focusing on producing original content exclusively for X. This shift aims to leverage the platform’s vast user base to showcase the unique talents of their models and influencers in new and engaging formats. By creating content tailored specifically for X, 484 MGMT is tapping into the trend of digital-first entertainment, where short-form videos, live streams, and interactive posts can directly connect with audiences. This initiative not only diversifies their portfolio but also positions 484 MGMT as a pioneer in the industry, blending traditional talent management with modern digital content creation to foster a more direct, personal interaction between talent and fans. This move is indicative of a broader industry trend where agencies are looking beyond traditional media to build brand narratives and engage with audiences in real-time on social platforms.
